Super Bowl advertisement for Doritos brings Raleigh studio $650,000
Written on February 9, 2010
A Raleigh production studio is $650,000 richer Monday after a Doritos ad taped in Cary was ranked No. 2 among the best TV commercials aired during the Super Bowl on Sunday.
The “Bark Collar” commercial, which featured a dog tricking a guy out of his bag of Doritos by collaring the man with a bark collar, was created by 5 Point Productions of Raleigh. The ad won the group a $50,000 prize from Frito-Lay and another $600,000 for its second-place finish in the USA Today Ad meter.
The USA Today Ad meter is produced by a survey of focus groups assembled by the newspaper.
A Snickers ad featuring actress Betty White ranked No. 1 on the USA Today Ad meter. Rounding out the top five were the Bud Light commercial with a house constructed of beer cans; the Anheuser-Busch commercial of a Clydesdale horse befriending a longhorn steer; and a Coca-Cola commercial of a sleepwalker through tough terrain.
The Super Bowl advertisements during the CBS broadcast cost between $2 million and $3 million for a 30-second spot, but they also have the potential of being viewed by more than 100 million viewers. Nearly 60 ads aired during the game between the New Orleans Saints and the Indianapolis Colts.
Wilmington communications agency Talk Inc. also released its annual Talkies Awards, in which the company’s staff ranks the Super Bowl advertisements based on creativity, innovation and effectiveness.
Talk Inc.’s top 10 picks were:
- Dodge Charger – Take a Stand
- Denny’s (all ads collectively)
- Budweiser’s human bridge
- Bud Light’s beer house
- Doritos’ bark collar
- Google’s Parisian love
- Audi’s green police
- Dockers’ time to wear pants
- Kia Sorrento’s sock monkey joy ride
- Monster.com’s fiddling beaver
Filed in: finance.